Creative Manager
Creative Manager with 8+ years of experience leading multimedia strategy, brand voice, and digital content across social and online platforms.
My background blends creative direction, technical social media management, and editorial storytelling, allowing me to guide cohesive, high-performing creative projects from concept through execution. I specialize in building consistent brand systems, managing creative workflows, and directing multimedia assets that align with business goals—particularly in fast-moving, growth-focused environments.
This portfolio highlights selected projects across my roles in creative direction, content strategy, and multimedia execution.
Project: Write research based articles for nonprofit website
Role: Social Media Strategist I researched, wrote, and edited all copy, designed A/B testing graphics and optimized a marketing campaign for a website article
Objective: Gain subscribers across various social media platforms
Approach: I used a unique marketing strategy and keyword research for my Pinterest marketing campaign
Outcome: Gained 27,000 monthly subscribers and viral status. View those analytics here.
Project: Dreka.com | Writer and Social Media Manager
Role: Writer & Researcher and Social Media Manager
Objective: Client wanted organic engagement and increased local visibility for her newest brand on their various digital and social media accounts.
Approach: Utilized call and response marketing with daily posts, and SEO based captions and hashtags within campaigns and mockups for our bimonthly content calendar.
Outcome: I increased brand awareness in her local community and maintained brand voice across differing digital and social platforms.
Project: TikTok Engagement and data analytics audit
Role: Managed TikTok Social Media platform and performed an audit of his campaign analytics strengths and weaknesses
Objective: Assess current strengths and weaknesses, gain subscribers, and increase brand awareness to encourage more brand partnerships
Approach: Foster a sense of community with engaging topics and consistent posting while maintaining brand voice
Outcome: His metrics increased and I advised that he remain consistent with his posting schedule and branding to encourage sponsorship
Project: Create an ad graphic for multiuse functionality
Role: Design ad graphic for one-on-one credit coaching.
Objective: Create a ‘clean’ and attractive ad to create interest in the launch of credit coaching classes
Approach: Launched sales funnel campaign to attract a niche audience. Wrote and researched SEO based copy and designed multiuse ad thumbnails
Outcome: Clients contributed their experiences to the testimonial page, adding to credibility and customer satisfaction
Project: Digital Newsletter
Role: Directed visual style and asset selection that aligned with brand standards.
Objective: Launch digital newsletter to attract target audience and introduce new email campaign
Approach: Create cohesive brand visuals and graphics within ad copy and messaging systems
Outcome: Reached target audiences and increased organic engagement with sales funnel landing page
Project: Business Event Planner
Role: Conceptualize, plan, coordinate with vendors, and host a networking (vision board) party and create exclusivity and interest
Objective: Attract likeminded business owners and entice them to mingle and network
Approach: Create a mood board, advertise a video ad that promotes an exclusive ‘invite’ only networking experience.
Outcome: The invite only event creates interest, and the exclusivity creates desire. Word of mouth marketing promoted the event for free, and certain social media platforms were a common denominator discussing/communicating about this event.
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